No7 Software has made a significant upgrade to its Shopify loyalty program app, Anchor Loyalty & Rewards, by integrating it with Shopify Point of Sale (POS). This enhancement enables merchants to manage a unified loyalty program for customers who shop both online and in physical stores.
Unified Customer Experience
With the new Shopify POS integration, customers can enjoy a cohesive shopping experience by maintaining a single points balance across various shopping platforms. This means that whether a shopper makes a purchase online or at the store counter, their loyalty points, tier status, and referral links are consistently tracked and accessible.
Comprehensive Loyalty Features
Anchor Loyalty & Rewards provides a comprehensive suite of features that cater to the needs of businesses operating in both e-commerce and brick-and-mortar environments. The key functionalities include:
- In-Store POS: Store staff can easily view customer balances and tier status directly on the Shopify POS screen, allowing them to apply rewards seamlessly during checkout.
- Online Store: A dedicated storefront widget displays the customer’s points balance and available rewards, enhancing the online shopping experience.
- Checkout: For Shopify Plus merchants on the Pro plan, customers can redeem their loyalty points during the payment process, making the checkout experience more rewarding.
- Customer Accounts: Shoppers can view their loyalty status, including balance, tier, and rewards directly from their account profile and order history.
- Headless Compatibility: The app supports headless architectures, allowing merchants to use the same loyalty widget across various frameworks like Hydrogen, Next.js, and Remix.
Anıl Yaylım, COO of No7 Software, emphasizes the importance of this integration, stating, “A customer loyalty program that stops at the website gives a shopper who earned points online nothing at the shop counter. With Shopify POS, that shopper spends the same points at the till, and the staff can see the same tier the shopper sees online.”
Unique Customer Engagement Strategies
Anchor combines multiple engagement strategies within a single app. It includes:
- Points-Based Loyalty: Customers accrue points for purchases, encouraging repeat business.
- Tiered Loyalty Program: Members can reach VIP tiers, unlocking additional rewards and incentives.
- Referral Program: Merchants can utilize an integrated referral system where each customer’s referral link is also represented as a scannable QR code.
For Growth and Pro plan users, there are options for running double-points promotions and incorporating the Shopify referral program. The Pro package also introduces spending milestones that reward customers with bonus points when they reach certain lifetime spending thresholds. Points expiry notifications and several triggers for Shopify Flow are available across all plans to enhance user engagement.
Pricing and Availability
Anchor is currently available on the Shopify App Store with several pricing tiers to suit various business needs:
- The Free plan: Allows for up to 200 orders per month, covering essential features such as online store integration and POS functionality.
- The Growth plan: Priced at $14.99 per month, supports up to 1,000 orders and adds VIP tiers and referral capabilities.
- The Pro plan: At $39.99 per month, offers unlimited orders and includes advanced features such as the checkout block and headless integration.
All plans are billed in US dollars and come with a 14-day free trial for Growth and Pro users. Complete details about plans, features, and FAQs can be found on the Anchor product page.
About No7 Software Limited
No7 Software Limited is a UK-based e-commerce engineering firm dedicated to developing Shopify applications, including Anchor Loyalty & Rewards. The company also specializes in building Shopify and BigCommerce stores as well as facilitating platform migrations. As a recognized partner of Shopify and BigCommerce, No7 Software continues to deliver innovative solutions to enhance the e-commerce experience.
Tag: Loyalty Programs