In an exciting development for fuel and convenience store customers, Sunoco Retail LLC has announced a partnership with Velocity Logic Group (VLG) to merge its Go Rewards and Journie Rewards loyalty programs. This collaboration aims to streamline operations under a unified technology platform, beginning its rollout in early 2027.
Background of the Partnership
The Journie Rewards program was previously managed by Parkland Corp., which Sunoco acquired in November 2025. With this acquisition, Sunoco aims to enhance customer loyalty across its locations in both the United States and Canada.
Details of the Collaboration
As part of the new agreement, VLG will oversee the migration, operation, and support of Sunoco's loyalty initiatives across thousands of retail locations. This partnership will encompass the design and development of Sunoco's mobile loyalty applications, integration of Pay with Points redemption features, and improved connections with various financial, retail, and grocery partners.
Ray Stanton III, CEO of VLG, commented on the significance of this partnership: "Sunoco runs some of the most complex, multi-brand loyalty operations in the industry, spanning two countries, multiple fuel brands, and a growing partner network. This partnership brings all of it onto one platform, giving Sunoco a single, scalable foundation to grow its loyalty programs without compromising the experience members rely on today."
What This Means for Members
For existing members of Go Rewards and Journie Rewards, there is no need to worry about changes. Both accounts, along with point balances and rewards, will seamlessly transition to the new platform, ensuring customers maintain their benefits without having to take any action.
VLG's Technological Edge
Based in Binghamton, New York, VLG is a leading loyalty technology company that develops and manages enterprise loyalty platforms for various sectors, including fuel, convenience, and grocery. Their advanced Loyalty Switch and Loyalty Cloud technology enables real-time orchestration of rewards, discounts, and partner offers across multiple programs and payment methods.
Sunoco, headquartered in Dallas, is a significant player in energy infrastructure and fuel distribution, operating throughout North America, the Greater Caribbean, and Europe. Following numerous acquisitions in 2026, Sunoco has bolstered its reach, now boasting around 400 stores in the U.S.
With this partnership, both Sunoco and VLG are set to enhance customer loyalty experiences, making it easier for customers to reap rewards as they fuel their vehicles and shop for convenience items.
Tag: Loyalty Programs
