Organizational Changes Effective November 2026
Starting November 1, 2026, Costa Cruises will implement a significant restructuring of its organizational framework. This shift aims to consolidate several key business functions under a unified leadership approach, enhancing the overall guest experience.
Streamlined Leadership for Integrated Guest Journey
The new structure will group together vital departments including Global Marketing, Direct Sales, and various Business Units. Additionally, Pricing & Revenue Management, Itinerary Planning, and Transportation will now fall under a singular leadership umbrella. This integration is designed to foster a more responsive approach to market trends and improve all aspects of the guest journey.
Leadership Transition and Responsibilities
Francesco Muglia, the Senior Vice President & Chief Commercial Officer, will oversee this newly formed organization. Taking on new responsibilities, Daniel Caprile, Vice President of Pricing & Revenue Management, will also manage On-board Revenues. Caprile's expertise in pricing and revenue strategies will play a crucial role in this transition, as he continues to drive initiatives that combine data and insights for informed decision-making.
A Comprehensive Approach to Cruise Experiences
This restructuring supports Costa Cruises’ commitment to elevating the cruise experience. By merging itineraries, pricing strategies, marketing efforts, and sales activities, the company aims to be more agile and make rapid decisions that enhance the value provided to guests.
Francesco Muglia emphasized the importance of this integrated strategy, stating, “For us, a cruise begins long before embarkation, with the crafting of itineraries and pricing decisions. By aligning these crucial factors, we can accelerate our product evolution and deliver more personalized experiences.”
This organizational evolution aligns closely with Costa’s Sea & Land Wonder Platform, a model that seamlessly integrates destination planning, shore excursions, and on-board experiences into a cohesive vacation offering. The goal is to create unforgettable holidays where every detail is designed to enrich the traveler’s journey.
Tag: Cruises
