As travelers seek more enriching experiences, Booking.com has identified its top 10 trending destinations for 2027. Spanning five continents, this list showcases a mix of popular cities and hidden gems that are catching the eye of wanderers worldwide.
Diverse Destinations from Coast to Coast
The selected locations include:
- Monterey, California, USA
- Reims, France
- Sendai, Japan
- Rosario, Argentina
- Puri, India
- Christchurch, New Zealand
- Bratislava, Slovakia
- Goiânia, Brazil
- Pescara, Italy
- Asunción, Paraguay
This list is based on data showing year-over-year booking growth among the most popular destinations on its platform from January to June 2026, also factoring in the geographical range to ensure variety.
Exploring the United States and Europe
At the forefront is Monterey, the sole U.S. city featured. Nestled along California's picturesque Central Coast, Monterey entices visitors with its aquatic adventures, from whale watching to kayaking. Key highlights include the renowned Monterey Bay Aquarium and the charming Cannery Row.
Reims, located in France, is celebrated for its breathtaking Gothic cathedral and the world-famous Champagne houses that offer tours and tastings. Travelers can also find a vibrant culinary scene here. Meanwhile, Bratislava, the capital of Slovakia, offers a captivating blend of medieval architecture, hearty local dishes, and nearby lush vineyards.
Exploring Asia and South America
In Asia, Sendai stands out as a cultural haven, known for its rich cuisine and proximity to scenic sites like Matsushima Bay and Akiu Onsen hot springs. Puri in India attracts those seeking spiritual experiences and stunning beaches, along with its close access to the historic Konark Sun Temple.
Venturing to New Zealand, Christchurch offers a unique mix of urban experiences, lush gardens, and outdoor activities. This city serves as a gateway to the breathtaking landscapes of the South Island.
South America boasts enticing offerings as well. Rosario, Argentina, is set by the river, favoring visitors seeking vibrant dining and nightlife options. Goiânia in Brazil lures with its striking Art Deco buildings and hearty regional cuisine. Lastly, Asunción in Paraguay combines historical allure with bustling markets and traditional culinary delights.
Changing Travel Preferences
Booking.com’s survey of over 28,000 travelers from 33 different countries reveals an intriguing shift in travel preferences. Approximately 79% expressed interest in experiences that push their boundaries, while 82% noted that their emotional states significantly impact their travel decisions.
This data suggests a growing desire among travelers to explore more diverse landscapes and cultural experiences rather than sticking to conventional tourist trails. It’s clear that in 2027, adventurers will not only seek famed attractions but also unique offerings that promise personal growth through travel.
Booking.com’s latest list encourages globetrotters to embrace both established favorites and emerging destinations, inviting them to discover new aspects of the world around them.
Tag: Destinations