Marriott International and The Coca‑Cola Company have struck a global partnership that will make Coca‑Cola the hotel giant’s official beverage partner across multiple categories, including carbonated soft drinks and an expanding selection of hydration and functional beverages. The companies say the move will broaden guest choice and elevate the in‑hotel beverage experience, though they have not announced an implementation timeline.
The agreement ends Marriott’s long relationship with PepsiCo after roughly 34 years, according to industry reports. In a message to owners and franchisees, Marriott executives noted that Coca‑Cola’s portfolio is preferred globally by about a 2:1 margin and favored by more than 70% of Marriott guests — a key factor in the switch.
Anthony Capuano, Marriott’s president and CEO, described the partnership as a joining of two iconic brands focused on quality, consistency and memorable experiences. He said the companies aim to deliver products guests and Marriott Bonvoy members know and love while creating economic benefits for owners and franchise operators across the portfolio.
Henrique Braun, CEO of The Coca‑Cola Company, called the agreement an exciting opportunity to bring more of Coca‑Cola’s brands to travelers worldwide.
Practical details — such as when specific hotels and regions will switch beverage suppliers and how existing vending, mini‑bar and refreshment arrangements will be handled — have not been released. Marriott and Coca‑Cola will likely phase rollouts across property types and markets, but guests can expect Coke products to appear more broadly at Marriott properties in the months and years ahead.
A note on context: the original coverage of this announcement included an editor’s aside that many staff at The Points Guy are Diet Coke fans. That playful allegiance remains part of the reaction in travel‑media circles, even as some travelers and hotel teams had long been accustomed to Pepsi offerings.
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Bottom line: Marriott’s global beverage relationship now shifts to Coca‑Cola, signaling a major change at hotels worldwide and the end of a multi‑decade run with PepsiCo. Guests should start seeing more Coca‑Cola brands across Marriott properties as the companies implement the agreement.