Rove has added Frontier Miles as its newest transfer partner and is celebrating with a 25% transfer bonus through July 31. Normally Rove transfers to Frontier at a 1:1 ratio; with the promotion your Rove miles convert at 1:1.25 until the bonus expires.
This is a notable development because Frontier — a no-frills, Denver-based carrier — previously had very limited ways to receive transferred points. Before Rove’s addition, Marriott Bonvoy was essentially the only major program that could move points into Frontier, and that conversion runs at a less favorable 3:1 ratio. The new Rove link makes it much easier to top up a Frontier Miles balance for domestic and regional travel.
What to know about Frontier Miles
– Frontier is best for travelers flying within the U.S. and to destinations in Mexico, the Caribbean and Central America. It’s not a program for premium long-haul redemptions, but it can offer solid value for Frontier flights.
– The Points Guy’s valuations (July 2026) put Frontier miles around 1.3 cents each on average, so a measured transfer can deliver useful value for the right itinerary.
What to know about Rove
– Rove is a credit-card-free loyalty program that lets members earn miles on everyday purchases and travel. Some partner hotels earn up to 28 miles per dollar, and certain properties allow double-dipping rewards.
– Since launching, Rove has rapidly expanded its roster of airline and travel transfer partners, giving members multiple options for converting Rove miles into airline loyalty currencies.
When to transfer
– If you have a specific Frontier award in mind and the math works, the current 25% bonus can make transferring from Rove especially attractive. Check Frontier award prices before moving points so you know how many miles you actually need.
– If you’re seeking higher-value redemptions, consider Rove’s other partners — the program includes about 18 partners, including frequently valuable options like Air France–KLM Flying Blue and Virgin Atlantic Flying Club — which may produce better per-mile value depending on your plans.
Bottom line
Rove’s new Frontier Miles transfer option, paired with a 25% bonus through July 31, makes it easier to earn and redeem Frontier miles without relying on co-branded credit cards. It’s a convenient choice if you plan to fly Frontier, but compare award prices and other Rove transfer partners to make sure you get the best value. Terms apply to transfers and promotions; editorial opinions here are independent of any bank, issuer, airline or hotel.