Just as airfare prices fluctuate constantly, so does the landscape of points and miles. The newest loyalty program on the scene is Rove Miles, which promises to help travelers earn rewards on flights and hotels without a credit card.
Rove Miles combines several familiar features of shopping and credit card travel portals, making it intuitive to many readers. But is it worth adding another currency to your portfolio? Here’s an overview of how this program works so you can decide whether Rove Miles fits into your points-and-miles strategy.
What is Rove Miles?
Rove Miles is a relatively new loyalty program that launched in 2025. It’s geared toward younger travelers and those who can’t qualify for a travel rewards credit card. Rove allows members to earn and redeem miles on airfare and hotel bookings through its platform, and to transfer miles to a handful of airline and hotel partners.
Rove is free to join, and you can score 1,500 bonus miles when you sign up through TPG’s link. Offer ends March 14.
To access Rove’s features, you’ll need to provide additional information like name, birthdate, email and country of residence, and you can enter a home airport and cities you’d like to visit. Then you’re ready to start earning miles.
Earning and redeeming Rove miles
Rove blends features of shopping portals (like Rakuten) and credit card travel booking platforms (like American Express Travel). You can click through Rove’s merchant links or use its browser extension to earn Rove miles on everyday purchases.
You can also book flights and hotels through Rove. The hotel search shows cash and miles prices, how many miles you’ll earn on a cash booking, and value per mile for award stays. Results can be sorted by earning rate and redemption value.
Earning rates for hotels ranged from about 25 miles per dollar down to about 10 miles per dollar in tests. Redemption examples included a one-night stay at Level Seattle Downtown with an earning rate of 23 miles per dollar in October, or a redemption of 15,000 Rove miles plus $34 in taxes and fees for a value of about 1.81 cents per mile. That compares favorably to some credit card portals (Chase’s Points Boost tops out around 2 cents per point on its best card; many other portals average about 1 cent per point), though transferable points to airline partners can often yield more value.
Rove also allows “double-dipping” Rove miles and hotel rewards by booking select “Loyalty Eligible” properties.
For flights, Rove offers flexible search options (including searching routes from your home airport to a desired region or “anywhere”), which is useful if you’re flexible. Rove advertises earning 1 to 10 miles per dollar on cash tickets, but it’s not always clear until you reach the booking page. In one example, a nonstop Alaska Airlines flight from Denver to Seattle showed only 1 mile per dollar; that would be in addition to the airline’s usual fare-earning miles if you add your frequent flyer number. Other travel portals (for example, Chase Travel or Capital One Travel) sometimes show higher earning rates for the same flights depending on your card.
Because Rove’s earning and redemption rates vary widely by property or flight, compare prices and cancellation policies across booking platforms and the direct hotel/airline website. Credit cards often add perks—like elite credits, free breakfast, on-property credits or better cancellation terms—that Rove bookings may not include.
Rove’s transfer partners
Rove lets you transfer miles to a selection of airline and hotel loyalty programs. Current partners (14) are:
– Accor Live Limitless
– Aeromexico Rewards
– Air France-KLM Flying Blue
– Air India Maharaja Club
– Cathay Pacific Asia Miles
– Etihad Guest
– Finnair Plus
– Hainan Airlines Fortune Wings Club
– Japan Airlines Mileage Bank
– Lufthansa Miles & More
– Qatar Airways Privilege Club
– Thai Airways Royal Orchid Plus
– Turkish Airlines Miles&Smiles
– Vietnam Airlines Lotusmiles
Most transfer at a 1:1 ratio (Accor Live Limitless transfers at 1.5:1). To celebrate Japan Airlines joining, Rove offered a limited-time 50% transfer bonus to JAL Mileage Bank (1,500 JAL miles per 1,000 Rove miles) through March 31. Rove also highlights some suggested sweet spots or deals under partner listings to help users find good transfer uses.
Is Rove Miles worth using?
Rove’s tagline is “The first universal airline mile,” though the currency functions similarly to existing transferable programs like Chase Ultimate Rewards. The main difference is accessibility: you don’t need a particular credit card to use Rove, making it more comparable to Bilt Rewards.
Rove may appeal to people who can’t qualify for or don’t want to pay for travel credit cards—those building or rebuilding credit and customers who prefer cash or debit for everyday purchases. However, many travel cards have low or no annual fees, and reachable credit-score targets can make those cards obtainable within months. Credit cards also offer welcome offers that Rove does not.
A sensible approach is using Rove alongside cards: you can double-dip by booking through Rove with a card that earns bonus points on travel. TPG staff reported a two-night Rove booking coded as travel on a United Club Card, earning card benefits alongside Rove miles for the stay.
Bottom line
Rove doesn’t yet offer enough standout features to compel adding a new currency for every enthusiast, and some usability issues (dark interface, small font, no mobile app at the time of review) were noted. Still, Rove is worth watching: the program could become a valuable option if it adds more user-friendly features and more transfer partners. For those just starting with points and miles or who can’t access travel credit cards, Rove provides an easy entry point.
Ready to join Rove? Be sure to click through TPG’s link first to snag 1,500 bonus miles. Offer ends March 14.